Let’s talk

Design Partner for ambitious teams

I take products from idea to interface to shipped code, working directly with founders and CTOs. The whole experience, every state.

Let’s talk See the work
Years building products
12+
Products shipped
47
Products acquired
3
Average partnership
1.5 yrs
  • Increase conversions
  • Lower refunds
  • Reduce support tickets
  • Fix broken funnels
  • Ship what matters
  • Design partner

Long partnerships, measured in outcomes.

HelloGov in gov-tech, Public Grid in energy tech and Lantern in AI CRM. Different markets, one test: did the numbers move?

  1. Gov-Tech

    HelloGov

    Experiment by experiment — one small tweak lifted new passport orders 23%.

    HelloGov on two phones: the passport book question, and the same step with the progress tracker expanded
    Monthly refund rate
    25.7% to 15.4%
    View case study

  2. Energy Tech

    Public Grid

    Every visual surface, from app to partner decks to website. Onboarding conversion up 17.5%.

    Public Grid web app overview greeting Olivia, with sidebar navigation, her outstanding bill and autopay, electricity usage, energy events, savings and renewable energy cards
    Onboarding conversion
    +17.5%
    View case study

  3. AI CRM

    Lantern

    Founding designer, 0  to  1, through 3 product pivots.

    Lantern workflow builder: trigger, contact update, Slack message, Lantern AI and email steps, with the add-action panel listing conditions, Salesforce and Lantern actions
    Product pivots
    3
    View case study

One partner for the whole product.

Agents, workflows, admin tools and the web around them — designed by the same person, so they tell the same story. Three things hold it together.

  1. 01

    0 to 1 means the whole system.

    Not just the customer UI. The admin panel, the billing logic, the email flows — and the settings page nobody wants to design.

  2. 02

    Every state, not just the ideal one.

    Empty, error, loading, partial data, expired sessions, first-time vs returning. If developers ask “what happens when…”, the design wasn’t finished.

  3. 03

    I stay for the long run.

    I work with your engineers, iterate on real data and keep improving after launch. My partnerships last about a year and a half on average.

Select clients

  • Apollo.io — +15.7% conversion
  • Clearbit — Acquired by HubSpot
  • HelloGov — +127% MRR
  • Qualibrate — Acquired by Copado
  • Public Grid — +17.5% onboarding conversion
  • AlphaUX — Acquired
  • Lantern — 3 product pivots
  • Fairphone — Logistics database tracker
  • Teero
  • Spate — NYC fashion trend dashboard
  • Relay — Salesforce apps
  • UBI Global
  • Lynq.ai — Full brand rebuild

Outcomes over hours

I don’t sell hours — I sell outcomes. If the conversion doesn’t move, the design didn’t work.

  • Increase conversions
  • Lower refunds
  • Reduce support tickets
  • Fix broken funnels
  • Ship what matters

Got something real to build?

I integrate into your team and work with it as a dedicated design partner. If you’re a founder or CTO building an AI product and looking for a design co-pilot — not a pixel contractor — let’s talk.