Let’s talk

Product Designer who ships the code

I design and build web apps from idea to interface to shipped code, working directly with founders and CTOs. The whole experience, every state.

Let’s talk See the work
Years building products
12+
Products shipped
47
Products acquired
3
Average partnership
1.5 yrs
  • Increase conversions
  • Lower refunds
  • Reduce support tickets
  • Fix broken funnels
  • Ship what matters
  • Designs it. Builds it.

Products that moved the numbers.

HelloGov in gov-tech, Public Grid in energy tech and Lantern in AI CRM. A year or more inside each team.

  1. Gov-Tech

    HelloGov

    Experiment by experiment — one small tweak lifted new passport orders 23%.

    HelloGov on two phones: the passport book question, and the same step with the progress tracker expanded
    Monthly refund rate
    25.7% to 15.4%
    View case study

  2. Energy Tech

    Public Grid

    Every visual surface, from app to partner decks to website. Onboarding conversion up 17.5%.

    Public Grid web app overview greeting Olivia, with sidebar navigation, her outstanding bill and autopay, electricity usage, energy events, savings and renewable energy cards
    Onboarding conversion
    +17.5%
    View case study

  3. AI CRM

    Lantern

    Founding designer, 0  to  1, through 3 product pivots.

    Lantern workflow builder: trigger, contact update, Slack message, Lantern AI and email steps, with the add-action panel listing conditions, Salesforce and Lantern actions
    Product pivots
    3
    View case study

One designer for the whole product.

Web apps, admin tools, agents and the site around them — designed and built by the same person, so they tell the same story. Three things hold it together.

  1. 01

    0 to 1 means the whole system.

    Not just the customer UI. The admin panel, the billing logic, the email flows — and the settings page nobody wants to design.

  2. 02

    Every state, not just the ideal one.

    Empty, error, loading, partial data, expired sessions, first-time vs returning. If developers ask “what happens when…”, the design wasn’t finished.

  3. 03

    I stay for the long run.

    I work with your engineers, iterate on real data and keep improving after launch. My partnerships last about a year and a half on average.

Select clients

  • Apollo.io — +15.7% conversion
  • Clearbit — Acquired by HubSpot
  • HelloGov — +127% MRR
  • Qualibrate — Acquired by Copado
  • Public Grid — +17.5% onboarding conversion
  • AlphaUX — Acquired
  • Lantern — 3 product pivots
  • Fairphone — Logistics database tracker
  • Teero
  • Spate — NYC fashion trend dashboard
  • Relay — Salesforce apps
  • UBI Global
  • Lynq.ai — Full brand rebuild

Outcomes over hours

I don’t sell hours — I sell outcomes. If the conversion doesn’t move, the design didn’t work.

  • Increase conversions
  • Lower refunds
  • Reduce support tickets
  • Fix broken funnels
  • Ship what matters

Got something real to build?

I join your team and stay for the long run. If you’re a founder or CTO building a web app and want a designer who ships — not a pixel contractor — let’s talk.