About
My name is Eugen Eşanu and I am a Designer and certified Behavioural Economist based in Amsterdam, Nl / Lisbon, Portugal. I specialise in UI & UX and Brand Strategy and worked in/with startups among different types of projects for 10 years.
My skills range from delivering a product to market fit, solving business problems with design thinking to leading a team. Worked with customers such as Fairphone, Adidas, Nike, Clearbit (acq Hubspot), Apollo.io and many other amazing startups.
Design & Business Podcast
I host Laroche.fm - a podcast which I started because I believe design is more than just a beautiful UI or great UX, but it’s a way of thinking that involves multiple disciplines. From behavioural economics to business knowledge and data science.
On the show I had the pleasure to speak with designers, CEO’s and authors from companies such as GoPro, Basecamp, Marvel, Work&Co, TreeHouse, Headspace and many others.
Articles & Features
Every great product begins with a story. And in every story, words play an important role. Same applies to Design and in a product. You can find all my learnings, thoughts and ideas on my blog on Medium. You can start with the most popular stories such as 10 Small Design Mistakes We Still Make and then continue your journey with How Not To Design A Product Like Everyone Else’s. Featured by Dribbble, Entrepreneur, TechInAsia, Co.Design and many others.